As of year 2020, 60% of the world’s population actively uses Social Media. Due to the growth of digital technologies and the prominence of mobile devices, we are constantly connected, and social media is one of our main communication channels of choice.

For many companies, social media is now a constant in their marketing strategies, providing a perfect platform for brand building, customer service, and conversion.

Whether you’re just starting out on social media marketing or you’re a little more experienced, our best practice guide will serve as a useful point of reference to make sure you get the most out of your efforts!

1. Research

Before starting your brand awareness, you need to do research. The more detailed your research, the more easily you’ll able to identify the need and requirements of your customer. There is an abundance of social listening tools that you can use to leverage essential information that will enhance your social media marketing.

2. Select your Channel

Once you understand the needs and requirements of your audience, as well as your competitors, deciding which social media channels to adopt for posting. It is also important to consider your target audience. An overview of social media demographics for each of the major social channels, including Facebook, Twitter, Instagram, and Google+.

3. Paid Advertisement

Paid advertising implemented on social media provides a beneficial boost for social content. With advanced targeting options and strict budget control, you have the opportunity to raise your marketing on social media and ensure that your brand is promoted to the largest and most relevant audience.

4. Respond to Customers promptly

Customers have high expectations for a quick response: half of social media users expect a brand to respond to their tweet requesting a response within three hours. Brands that do not meet this expectation risk losing customers.

5. Build relationship with Customer

74% of younger people do not like to be targeted by brands on social media. Building trust with these generations involves a two-way dialogue, with sources such as blogs and online communities that have much more credibility than traditional advertising.

Why should you hire a Social Media Marketing Company?

Marketing is an essential and necessary part of any business. Marketing companies promote your business and increase sales. Moreover, a marketing company is a unique solution for all your needs. From market research to advertising and branding strategies to public relations, your marketing team will do everything for you.

DigiCode Studio is one of the social media marketing company, which are pioneers in this field. From creative and innovative design, digital marketing to web applications, and software development, we offer the best services to maximize your profits using technology. You can leave a message our digital marketing team will get back to you soon.