Facebook stores were launched in May 2020 and will gradually expand over the next 6 months to a year. Stores will allow e-commerce owners and other business owners to sell directly through Facebook, Instagram, Facebook Messenger, and Whatsapp.
Facebook is the largest social networking site, with more than 1.70 billion people constantly logging in every day using an average of 60 minutes on the platform.
If you want to be successful, you can’t sit back and wait for customers to come to you — contact them online. If you sell products online and you don’t have a Facebook shop, you’re missing a huge opportunity.
What are Facebook shops?
Facebook stores make it easy for businesses to set up an online store for customers to find on both Facebook and Instagram.
Businesses can select the products they want to present from their catalog, and then customize the look of their store with the cover image and colors that showcase their brand.
Small businesses are struggling to transfer their business online, and now many of them are concerned about the state of their storefronts.
As people are ordered to stay at home, it is difficult for them to open their store and earn enough money to stay in business. After using Facebook Stores, customers will be able to access your store and see your collections on your Facebook business page, Instagram profile, or Instagram Story.
Benefits of Facebook shop
1. Tag your product in the post
Once you set up your Facebook shop page, you can easily tag your products featured in your images.
This ensures that everyone who sees what you post will know about the products you have available.
2. Increase Facebook’s social engagement
When people browse your products on your Facebook store, they may like them, save them for later, share them with friends or leave a comment by asking a question or sharing their thoughts. Customers feel more engaging with your products.
Also, if you are from the U.S. and have checkout enabled, customers can place an order there.
3. Facebook store may help reduce confusion during the sales process
Simply put, the Facebook store makes life easier for Facebook users.
They can view your products in the same window that they use to chat with friends. In addition, they can add products to their cart and then check them on the platform or go to their website to complete the purchase of your products.
The only problem with the Facebook shop is that the Facebook shops feature isn’t available in all countries.
If you’re not already using one of the e-commerce platforms that easily integrate with Facebook Shops. You can Contact us for a Facebook shop setup. Our Digital Marketing and Facebook Marketing team will surely revert back to you.