Marketing has always been about connecting with your audience in the right place at the right time. Today, that means you need to meet them where they already spend time: The Internet.

Given how accessible the Internet is today, would you believe me if I told you that the number of people who access the Internet every day is still increasing?

In fact, “constant” internet usage among adults increased by 5% in just the last three years

What is Digital Marketing?

Digital marketing covers all marketing activities using the Internet. Companies use digital channels like search engines, social media, email, and websites to connect with current and potential customers.

While traditional marketing may exist in print ads, telephone communication, or physical marketing, digital marketing may take place electronically and online. This means that there are endless possibilities for brands, including email, video, social networking, or website-based marketing opportunities.

At this stage, digital marketing is necessary for business and brand awareness. Looks like any other brand has a website. And if not, at least they have a presence on social media or a digital advertising strategy. Digital content and marketing are so common that consumers now expect and rely on it as a way to learn about brands.

What is the role of digital marketing in a company?

Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real-time. If you’ve ever placed an ad in a newspaper, you’ll know how difficult it is to estimate how many people actually went to that page and paid attention to your ad. On the other hand, with digital marketing, you can measure the ROI of pretty much any aspect of your marketing efforts.

Target correct audiences

The target audience is the group of customers to whom the organization aims to sell its products and services. It is part of the total market. This group is more likely to invest in the company’s services and therefore it makes sense for companies to focus their marketing efforts on these groups.

Customers’ Need

Needs are the motivators that determine the customer to buy a certain product or service. These needs can be identified through surveys, interviews, feedback, and various other ways. Through these methods, companies can obtain useful information about customer preferences and can work to shape themselves accordingly.

Lead Generation

Imagine that you created a product brochure and published it in people’s mailboxes — that brochure is a form of content. The problem is that you have no idea how many people opened your brochure or how many people threw it straight in the trash.

Now imagine that you had this brochure on your website. You can measure exactly how many people viewed the page where you’re hosted, and you can collect contact details of the downloader using forms. Not only can you measure how many people are engaging with your content, but you are also generating qualified leads when people download it.

Digital Marketing

Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend most of their time: online.

Digital Marketing Agency, like DIGICODE STUDIO, offers the following digital marketing services:

· SEO (Search Engine Optimization)

· Pay per click (Google AdWords)

· Social Media Marketing

· Lead Generation

· Email Marketing

· SMS Marketing

· Content Marketing

Don’t waste time, money, and resources on low-quality internet marketing strategies. Entrust your business website development and online marketing campaign to experts. At DigiCode Studio, we are committed to ensuring your marketing success. Become our partner and let us show you how we build a solid online foundation and attract converting leads.