One of the most effective ways to build brand awareness by delivering relevant and useful content to your target audience is through consistent blogging.
Blogging is an inexpensive way for small businesses to drive traffic to their website, boost inbound marketing, and reach more customers.
Here are powerful benefits of blogging for your small business:
1. Search Engine Optimization (SEO)
All major search engines are new and relevant content, and blogs are one of the most direct and inexpensive methods for a company to create this. By constantly posting blogs, you provide Google and other search engines with new content to index and create opportunities to insert these important keywords to increase your visibility on search engine results pages (SERPS).
2. Develop relationship with exciting and new customers
Blogs allow you to connect with your website visitors.
This can be done by asking readers questions at the end of their posts to start the conversation or simply allowing comments and feedback.
Blogs are a good way to build trust with your target audience through high quality content that they consider relevant.
With an active comments section, you can also track visitors’ responses to your posts and respond directly to their comments, which is huge in building trust and relationships.
3. Brand Awareness
Brand awareness is an immensely important element of marketing and blogging will allow you to show your followers a personal side of your business.
Blogs will give others a clear sense of your company’s corporate standards, business character, vision and personality.
4. Generate leads
You can take advantage of your blog to receive emails from interested leads by asking them to subscribe to your blog posts. These emails can be used for marketing purposes to increase more leads. In addition to regularly viewing your blog posts, the door is now open to email marketing opportunities to promote your business, send special promotions and more. The more times you connect with a lead, the greater the chance of converting them into customers.
5. Opportunity for sharing
Whenever you create a blog, it creates an opportunity for your audience to share your blog with others.
This creates the potential to increase traffic and exponential market growth. With so many sharing platforms available, visitors can share the direct link to the blog, tweet it, or email it to a friend. This is the option of free marketing.
If you are interested in increasing your online exposure and establishing yourself as an expert in your industry, you will definitely want to take advantage of blogs as a marketing strategy.
If you don’t have the time, resources or knowledge to write blog content, you can outsource your posts to a digital marketing agency like DIGICODE STUDIO, which can create unique, relevant and attractive content for your blog.
Our writing and content creation team can work with you to create informative and thoughtful posts for the business blog.