E-commerce has transformed customer-business interactions. It made it possible for customers to shop from the comfort of their homes and businesses to access a larger customer base. The dynamics of the e-commerce industry have always been changing and are at the center of recent developments in the emerging popularity of voice commerce.
What is Voice commerce?
Voice Commerce is a technology that provides the user with an alternative option to purchase a product online instead of using a keyboard and mouse. It is 3 times faster than the web interface. Customers only have to give voice commands on their mobile devices about the things they are looking for. A voice assistant will provide the necessary information to users. Consumers benefit greatly from voice commerce as they do not have to go through the tedious task of typing on the screen or at the desktop. The best part is that voice commerce is continually evolving with voice assistants that use artificial intelligence and machine learning algorithms to improve the customer experience. With voice assistants, you can shop for food, buy apps, pay bills, play music, schedule meetings, and do a lot of other things. Amazon Alexa, Google Assistant, and Apple Siri are the most widely used voice assistants.
What are the potential benefits for business using voice search?
Personalized Customer Experience: Voice commerce will help businesses provide a personalized user experience. 49% of shoppers make impulse purchases after receiving a personalized experience. Traditional e-commerce channels offer limited opportunities for customer interaction. Using voice search can help provide recommendations such as items to buy, selecting delivery time and mode of payment. Repeat orders can also be seamlessly processed through voice assistants.
Fast and efficient: An average person can write around 35 to 40 words in a minute, while they can speak around 150 words in a minute. Since voice assistants have the ability to process 100 words in a minute, it helps customers search for information at a faster rate. Customers can also use voice search for on-the-go activities while driving a car or walking in the park.
Some disadvantages of voice search to keep in mind:
- You may have a slight difficulty navigating, especially in the B2B space when product names are difficult to pronounce or you have too many product codes or multiple colors, the technology may not be developed enough to pick up the nuances subtle and modify searches simply still.
- Privacy concerns. Research indicates that many people do not feel comfortable having a voice assistant or microphone that always listens to private conversations at home or in the office, as they see this as a violation of privacy. However, customers are gradually adapting to it in the current scenario, and brands are taking advantage of the fact that voice search is growing rapidly in the market and if you wait too long to optimize your technology for voice commerce, it will stay behind.
All research peak indicates a fact quickly — voice search will be the next important thing! Customers always seek newer ways to perform daily functions and voice search are presented as an opportunity. This is important for companies to consider adopting voice commerce solutions. Can help companies differentiate themselves from other brands and also to better digital landscape.