A website that performs great cannot just be beautifully designed. If there’s no consistent organic traffic, there will be no great performance. A website can reach its highest potential if the SEO strategy is aligned with the web design strategy.
To get the most out of website performance on Google and other search engines, let’s break down exactly what designers need to know about SEO for web design.
1. Create a User-Friendly Website
A website visitor is always happy when he discovers a kinaesthetically appealing website that directly offers them something useful. It could be information, a picture, a video, a promise, or anything that would spark attention.
The navigation of the website must be easy, both on mobile and desktop. The menu should contain the most relevant categories, and the header should give users everything they need in order to take their desired action.
If the website is user-friendly, people will spend more time on it, and they’ll also share your work on social media. If the website is not user-friendly, people will leave and your “bounce rate” will grow.
2. Make It Simple, Clean, and Relevant
There are many good SEO tips out there, but few talks about simplicity and relevance as the keys to great UX. A high-quality user interface is simple and relevant. A simple site doesn’t contain many elements and distractions.
Use enough free space to give the eye enough room, and never allow blocks of text. Provide your users with easy navigation and help them get from point A to point B as soon as possible.
3. Keyword Optimization Skills
Keywords have an important role in SEO. As a web designer, you should know how to properly optimize the meta keywords: the meta tags, the meta title, and the meta description.
The tags should be your main keywords and key phrases. The meta title should be your page’s main keyword, while the meta description should be an attractive sentence that tells readers more. Google needs all these elements to classify and index the content.
4. Importance of Consistent Content
As a web designer, you can encourage your team lead or colleagues to focus on the development of fresh and qualitative content.
SEO is a long process that requires consistency and patience. In the SEO game, content is king. By providing great value to your users, you’ll only improve your rankings and grow your brand’s reputation.
5. Create Specific and Relevant URL Links
When you create pages, make sure the URL links are simple, relevant, and specific. Google absolutely loves short URLs, so try to keep them that way.
6. Loading Speed is Key
Page loading speed is a recognized SEO factor that was announced by Google a few years back. Since then, every web designer and web developer should understand the importance of compressing files, the importance of a good hosting plan, and the importance of great UX.
A website’s speed is critical in today’s times, as people’s most valuable resource is often time. Most individuals have also developed high expectations when it comes to searching the web, consuming information, or purchasing products, so ensuring that they never have to wait for your pages to load is key.
7. Optimize for Mobile
The mobile industry is absolutely huge. There are more Google searches performed on mobile than on desktop platforms. If you look around any busy city, most people can’t live their lives without a phone and an internet connection.
Since mobiles have become the primary digital device for most people, every web designer should keep the importance of mobile optimization in close consideration.