Why Social Media Marketing is important for e-commerce?

Social Media is a powerful tool for e-commerce websites. The way social media has entered our lives and has become part of our daily routine, it is now impossible to spend a single day without using any social networking site or application.

All things considered, social media and online shopping end up being an integral part of our lives. Their collaboration is making it an important and influential idealization for companies to realize the idea of ​​their dreams.

What is Social Media Marketing?

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.

The major social media platforms are FacebookInstagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

Online shopping has become easier and more modern due to the use of social sites and has given new volume to online retailing.

Increase Traffic to your Website

Getting great traffic is a prerequisite for reaching the final sales target for all e-commerce websites. Sharing posts linked to your platform takes potential customers directly to the products you want to display.

Even if your e-commerce website is new, social media marketing and promotion will aware people to your brand, which is very necessary.

Placing a (add to cart) button or any contact will add the result of promoting your website on social media. There is a greater chance that web traffic will be converted into customers in this way.

With the ease of chat box on some social networking sites, you can have more personalized communication with users, which offers a better chance of converting traffic into customers. Commenting personally to each and every comment will make your customer more connected to you.

Brand establishment

A strong marketing strategy for customer engagement is the key to creating brand authority. If you promote your products according to social media, highlighting your uniqueness, people will be attracted to the products and buy them. And if people are satisfied with your brand’s products, they will become your loyal customers.

Continue strategically displaying your brand on social media, it is the first step in creating your brand authority.

Customer satisfaction and brand loyalty are some of the main factors in maintaining brand authority.

Increase SEO ranking of your website

Every Internet user uses Google to search for something online. So, it is very important that your e-commerce website is ranked higher by Google SEO ranking. And social media marketing has made it much easier to get a higher ranking.

The rapid growth in traffic complements the SEO ranking of your e-commerce business on Google search. The best part is that the entire social media marketing and promotion process is economical.And when you get a decent amount of traffic, your post will be driven by them. Opening an account on almost any social media account is free and the price of boosting each ad or post is relatively less than any other marketing strategy or platform.


All social media marketing efforts can be wasted if you don’t have an impressive e-commerce website.
To help you, DigiCode Studio is here. Our technical solutions provider will ensure that you have a very accurate website that contains all the elements to make it as impressive as a market for several world-class suppliers like Amazon, Flip cart and others.